CALIFORNIA, U.S. - As part of its efforts to protect its online user base better, Google has now decided to block website redirects on Chrome.
The development, the company has said is available as part of Chrome 64, currently available in the Canary and Dev channels, and will be available to the masses sometime in early 2018.
The effort has come as part of Google’s effort to improve the browsing experience and to restrict third-party interventions.
The company said that it is upgrading Chrome with the ability to block website redirects and is looking at providing early access to the protection.
Google has also noted that it is planning three different protection layers to overcome unwanted behaviour in Chrome.
The search engines aid that it will stop ads that automatically navigate users to a new page for the sake of paid content.
Instead, the browser will show a toolbar on top to highlight the blocking of the redirect action.
This, the company has said will not impact the experience if the users had interacted with the redirected frame.
Google has also stated that it is set to block a redirection that brings an unwanted page alongside opening the desired destination in a new tab.
The company said that such behavior is a "circumvention of Chrome's pop-up blocker" and is planning to add its prevention in Chrome 65.
The browser, it said, will not just detect the redirect but will also trigger an info bar, and prevent the main tab from being redirected.
As part of its third effort, Google is aiming to limit "abusive experiences" that send users to unintended destinations and are disguised as video playback buttons, site controls or transparent overlays that open new tabs or windows by silently capturing clicks.
Ryan Schoen, product manager for Chrome, said in a blog post, “Together these protections will dramatically improve users' web browsing experiences while still allowing them access to all that the web has to offer.”
Recently, experts spotted that the Chrome browser has a hidden feature to block redirects generated through a third-party iframe.
The option called "Framebusting requires same-origin or a user gesture" can be enabled for use.